SLP 3 – Distribution & Marketing Plan

Call to Action

How do you get the consumer to your site or social media? This is the exciting part of the promotion process – using creative tools to drive traffic to your site.

Sizing up the competition online

Use research from quality graduate-level resources and web searches of competitors:

Analyze at least one competitor and how it is driving traffic to its sites.
Boost your online presence

Provide a brief introduction of the company with which you are working.
Explain what online presence your product and service will have (include website and social media).
Create a plan using at least three different communication tools to promote your online presence.

Include rationale to back up your decisions.
Explain how you will measure the effectiveness of each tool listed (research is required).
In academic writing, it is necessary to use 3rd person vs. 1st person. For more information see Differences Between First and Third Person. This SLP will be written in 3rd person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format.