Marketing Essay

Marketing Essay (1000 words)

After the lesson of learning the concept of Segmentation, Targeting, Positioning (S,T,P), select a product or a brand name that you are familiar with,

1. Describe its segmentation, targeting and positioning strategy.
2. Compare its strategy with other product or brand name.
3. Explain why the strategy succeeds or fails in the industry in terms of marketing concept.

The essay must be type written with formal formatting.
A title page is required.
A table of content must be included.
A brief executive summery and conclusion must also be included in the essay.
References must be provided if necessary.

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