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Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
I would prefer no abstract. I do want an introduction and I want you to type the question and answer your response under each question.
In addition to the 4-5 pages required, a title page is not to be included. The title page is to contain the title of the assignment, your name, the instructors name, the course title, and the date.
. I will be uploaded the case and questions.
| Assignment: #1 – Crafting and Executing Strategy
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy.
2. Discuss Jet Blue’s strategic intent.
3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective.
4. Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage.
5. Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies.
The format of the report is to be as follows: o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format. o Type the question followed by your answer to the question. o In addition to the 4-5 pages required, a title page is not be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
NOTE: One of the criteria that you will be graded on is the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. |
| The assignment will be graded using the following rubric:
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Outcomes Assessed |
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Grading Rubric for Assignment # 1 – Crafting and Executing Strategy |
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Criteria |
0 Unacceptable |
20 Developing |
30 Competent |
40 Exemplary |
| 1. Discuss the trends in the airline industry and how it may impact a company’s strategy. | Did not attempt assignment or did not discuss airline industry trends and it impact on strategy sufficiently. | Discussed airline trends and the impact to strategy with 70 – 79% accuracy, thoroughness, and insight. | Discussed airline trends and the impact to strategy with 80 – 89% accuracy, thoroughness, and insight. | Discussed airline trends and the impact to strategy with 90 -100% accuracy, thoroughness, and insight. |
| 2. Discuss Jet Blue’s strategic intent. | Did not attempt assignment or did not discuss Jet Blue’s strategic intent sufficiently. | Discussed Jet Blue’s strategic intent with with 70 – 79% accuracy, thoroughness, and insight. | Discussed Jet Blue’s strategic intent with with 80 – 89% accuracy, thoroughness, and insight. | Discussed Jet Blue’s strategic intent with 90 – 100% accuracy, thoroughness, and insight. |
| 3. Discuss Jet Blue’s financial objectives and the related success. | Did not attempt assignment or did not discuss objectives and related success sufficiently. | Discussed some of Jet Blue’s financial objectives and related success with 70 – 79% accuracy, thoroughness, and insight. | Discussed most of Jet Blue’s financial objectives and related success with 80 – 89% accuracy, thoroughness, and insight. | Discussed all of Jet Blue’s financial objectives and related success with 90 – 100% accuracy, thoroughness, and insight. |
| 4. Discuss the strategic elements of cost, organizational culture, human resources practices and evaluate if each provides a competitive advantage. | Did not attempt assignment or did not discuss sufficiently the strategic elements of cost, organizational culture, and human resource practices. Also, did not evaluate sufficiently if the elements provide a competitive advantage. | Discussed some of the strategic elements and evaluated if the elements provide a strategic advantage with 70 – 79% accuracy, thoroughness, logic, and insight. | Discussed most of the strategic elements and evaluated if the elements provide a strategic advantage with 80 – 89% accuracy, thoroughness, logic, and insight. | Discussed all the strategic elements and evaluated if each element provides a strategic advantage with 90 to 100% accuracy, thoroughness, logic, and insight. |
| 5. Discuss Jet Blue’s strategies for the future and the successful implementation. | Did not attempt assignment or did not discuss strategies for the future and successful implementation. | The strategies of the future were discussed with 70 – 79% accuracy, thoroughness, and insight. | The strategies of the future were discussed, with 80 – 89% accuracy and appropriate information was discussed. | The strategies of the future were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. |
| 6. Clarity | Did not complete the assignment or explanations are unclear and not organized.
(Major issues) |
Explanations generally unclear and not well organized.
(Many issues) |
Explanations generally clear and/or organized. (Minor issues) | Explanations very clear and well organized.
(Added helpful details.) |
| 7. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
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Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues) | Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues) | Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues) | Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.
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