Business Studies

think about how a company of your choosing can use Berger’s 6 factors to enhance social conversations (aka earned content on social media). Your in-class team answers were a good start, but with only 20 minutes, some answers were not personally relevant, detailed enough, or did not pertain to digital marketing strategies.

This memo is your chance to showcase a little more personality, thought, and depth. Please choose a company that you are actually passionate about or find interesting.

Respond to the following prompt in bullet points and short answers. Your memo should be between 1-2 pages depending on your formatting preferences.

Pick a company, explain what kind of company is, and why you find it interesting from a digital marketing perspective. Give 1) an example of how the company can leverage each of the 6 factors below to boost social conversations, and 2) why this is an example of each factor.

Social currency (or capital)
Triggers (or associations)
Emotion
Public
Practical value
Stories


Here’s some supplementary reading about Berger’s 6 factors: https://medium.com/the-nonfiction-zone/breakdown-of-contagious-why-things-catch-on-by-jonah-berger-a50e83a2f28a (Links to an external site.)