View any two videos and write down, in single-sentence
bullet format, 3 points: 1- the most important PESTEL factor for the
company in the first video and your reason “why”; 2- the most important
PESTEL factor for the company in the second video, and your reason
“why”; 3- a factor which is important to both companies, and your reason
“why”.
Example:
Ford Motor Company – Economic Factor – sales of cars and trucks are most
affected by interest rates because they affect loan rates and greatly
impact car sales
Geico Insurance – Legal Factor – insurance rates are legally set by the
state, so the company is very vulnerable to the whims of state
legislators
The Technology factor is very important for both companies with the
ability to produce self-driving cars, and address accident claims
quickly in the field with smartphone applications
This is the Link of 2 video:
https://uml.ensemblevideo.com/hapi/v1/contents/permalinks/e5GXz24W/view
https://uml.ensemblevideo.com/hapi/v1/contents/permalinks/Es8j3H5P/view
Link for all videos: https://we.tl/t-mGKaPwUqGy