Business Communication

One of the most challenging roles for a leader is to guide an organization through a major change. Adding to the complexity of the process is the fact that individuals within the organization respond to change differently. Kurt Lewin (as cited in Bennis, 2003) stated, “If you want to truly understand something, try to change it” (p. 133). What does Lewin mean by this statement?

Discuss the three major phases of a change communication program. Reflect on an instance in which you tried to bring about change within an organization but were unsuccessful. What did you learn from this experience? Did the change support the organization’s mission? Why or why not? If a similar situation were to occur again in the future, describe what you could do, as a leader, to better facilitate the change process. Create an action plan for designing a communication program for this change.

Suggested length for this paper is three to five pages. Title page and Reference page are not included in the three page minimum. You are required to use at least your textbook as a source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Paper formatting, including citations and references, should adhere to APA guidelines.

Bennis, W. (2003). On becoming a leader. Cambridge, MA: Basic Books.