Submit the third section of the Final Marketing Plan, Marketing Strategy (Section III of the Marketing Plan Outline).

Due by 03/06/2016 by 8:30 pm EST with references cited.

Final Marketing Plan Section III: Marketing Strategy

Submit the third section of the Final Marketing Plan, Marketing Strategy (Section III of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Weeks 1 and 2.
Marketing Strategy

A. Value Proposition

B. Critical Issues

C. Financial Objectives

D. Marketing Objectives

E. Target Market Strategy

F. Messaging

G. Branding

The assignment should be 2-3 double-spaced pages.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

PLEASE NOTE THAT IF SELECTED THIS WILL BE AN ONGOING 5 WEEK PAPER WITH EACH WEEK BUILDING ON THE LAST, 2-3 PAGES AT A TIME.  Final week will incorporate all 4 prior weeks  for editing and review of feedback with additional section added on.