Mcdonald’s pumpkin sundae and shake – New product

Part I
450 Words:
Describe the organizational buyers and consumers of McDonalds’s pumpkin sundae and milkshake and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

Part 2
450 Words:
Explain the importance of price and promotion in the development of marketing strategy and tactics.

Part 3
1250 Words
Outline Bullets:
– 6. Differentiation & Positioning
– 7. Stage of Product Life Cycle
– 9. Budget
– 10. Control/Monitor
– Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

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