Mcdonald’s pumpkin sundae and shake – New product
Describe the organizational buyers and consumers of McDonalds’s pumpkin sundae and milkshake and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.
Explain the importance of price and promotion in the development of marketing strategy and tactics.
– 6. Differentiation & Positioning
– 7. Stage of Product Life Cycle
– 9. Budget
– 10. Control/Monitor
– Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.