The first 750 words should be about the company, background info etc…
This paper has been described as needing to be “economically deconstructing”.
Other factors to include are:
Competing market
Decisions they (managers) make
How they target their market
Cost(s)
Production
Recent managerial decisions
Maybe look at executive summary and annual reports for additional info.
Our Text is:
Salvatore D., (2007) “Managerial Economics in a GLobal Economy”, 6th edition, International edition.
Helpful links suggested by the Professor:
http://www.economist.com
http://www.fxstreet.com/nou/continguts/economical.asp
http://moneycentral.msn.com/investor/calendar/econ/current.asp
http:www.gftforex.com/resources/calendar/calendar.asp